New CHRO Matt Price to Drive People Strategy at Lactalis Canada

Lactalis Canada, part of the France-based Lactalis Group and known for brands such as Cracker Barrel, Black Diamond, Balderson, Astro, and Lactantia, has named Matt Price as its new Chief Human Resources Officer (CHRO).  

Based in Toronto, Price, in his new role will lead the company’s national HR strategy, overseeing talent development, organizational culture, and business transformation. His role will support Lactalis Canada’s ongoing growth and innovation efforts across its workforce of more than 4,000 employees. Areas under his leadership include corporate HR, industrial relations, talent acquisition, organizational development, and total rewards.  

“I’m thrilled to be joining Lactalis Canada at a pivotal time of growth, performance and innovation,” said Matt Price, CHRO at Lactalis Canada. “As a company that seeks to enrich and nurture the lives of Canadians every day – starting with its investment in its people – I look forward to building on this all-important purpose and further shaping a workplace where everyone can thrive.”    

Notable Career Milestones

Matt joins from Unilever, where he spent nine years in senior HR roles. Most recently, he was SVP HR for Ice Cream Americas. He previously served as VP HR for North America, managing HR for the Nutrition division across the U.S. and Canada, and held leadership positions in Eastern Europe and Canada. His work included leading major transformation programs, talent strategies, and workforce planning across international markets.

“We welcome Matt’s extensive experience and seasoned leadership as we continue to enhance key talent initiatives, foster cross collaboration, and champion a people-first approach that drives sustainable business growth while strengthening our future,” said Mark Taylor, President and CEO, Lactalis Canada.

Lactalis Canada operates over 30 sites, including 20 manufacturing facilities, and employs more than 4,000 people nationwide. Recognized for its commitment to quality, sustainability, and community, the company was named one of Forbes’ Best Employers in Canada 2025 and a Greater Toronto Top Employer 2025.

With deep expertise in global HR strategy, M&A integration, and organizational development, Matt Price is well-positioned to help shape the company’s evolving people and performance agenda.