Abdullah Hefni Named CHRO of KUN Sports

KUN Sports— Saudi Arabia’s leading health, wellness, and fitness company— has announced the appointment of Abdullah Hefni as its new Chief Human Resources Officer (CHRO), a notable advancement in his distinguished journey in human resources and leadership.

With more than fifteen years of leadership experience spanning diverse sectors, Hefni steps into the role with a strong background in HR strategy, organizational growth, and a proven commitment to people-centric leadership. Sharing the news on LinkedIn, Hefni posted, “I’m happy to share that I’m starting a new position as Chief Human Resources Officer at KUN Sports!”

Before stepping into the Chief Human Resources Officer position, Abdullah Hefni served as Human Resources Director at KUN Sports, where he spent the last four years driving impactful HR initiatives. His leadership was instrumental in advancing key areas such as performance management, employee engagement, compensation planning, and organizational change.

Abdullah Hefni’s Professional Overview

Prior to joining KUN Sports, Abdullah served as a Senior HR Specialist at Saudi Binladin Group, where he was instrumental in large-scale recruitment initiatives and strategic workforce planning. He began his career as an HR Coordinator at Ebtisam Contracting Establishment and later held the role of HR & Project Management Officer at BAE Systems Saudi Arabia, where he contributed to policy development, regulatory compliance, and cross-functional project coordination.

As KUN Sports accelerates its mission, Hefni’s leadership will be key to shaping a resilient, future-ready workforce aligned with the company’s ambitious vision.