ASANA EMPLOYEES DITCH INTERNAL EMAILS
News by Editorial Team 10 Apr 2019
500 employees at Asana, a $1.5-billion-dollar productivity startup by CEO and co-founder Dustin Moskovitz, have ditched their internal emails. Moskowitz backed this move saying “It’s just very natural for everyone to be organizing their conversations around the actual work. Most of the time, when you’re having an email thread with your coworkers, it’s really about some project that you’re working on, or some action items or goals. In Asana, that’s all organized in ‘projects’ or ‘tasks’ and each of those can have conversation threads around them. So our conversations happen there.” While doing without emails may not look like a feasible strategy for every organization, Asana has gained popularity among its 60,000 paying organizations that include Uber and Air France.