DOES THIS EU LAW, HOLD THE KEY AGAINST A FUTURE CAMBRIDGE ANALYTICA?
News by Editorial Team 28 May 2018
Under the new GDPR (General Data Protection Regulation) law, user applications (operating in EU) are mandated to obtain customer-consent, to use personal data for advertising. Contrary to this, Facebook & Google have been operating on a binary approach. A reason, good enough for the privacy group noyb.eu to litigate on. Perhaps, such measures need to be thrust by the authorities, lest the tech-giants violate “free choice”.